Google PPC

Pay Per Click

As a business, we always keep up with the latest marketing trends and strategies – the ones that work at least. Google Pay-per-click advertising – which in its simplest form, is advertising in the Google search results, where you bid to appear top for keywords – and only pay when the customer ‘clicks’ your ad (you’re not charged for a ‘paid search’). The clue is in the name – pay-per-click! Our PPC campaigns are designed to be the most cost effective and efficient for your business’ success.

PPC Marketing

Search engines, like Google, can be difficult to get noticed on. But, marketing with Google AdWords can be incredibly effective. PPC advertising is a brilliant way of measuring and monitoring the leads for your business – you can track literally every pound spent, and the resulting business generated. Once you know the value of that business, you can work out what it will effectively cost to ‘buy a customer’. If this figure is sensible, you have a reliable, predictable marketing funnel that can generate customers whenever you need them.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis