Inbound marketing is a strategy that focuses on attracting customers, via created Internet content, thereby having potential customers come to the company rather than marketers fighting for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.
Inbound marketing targets customers through online platforms such as blogs, social media and search engines and is intended to create content that shows up organically or via strategic paid advertisement on these platforms in order to drive traffic to a companies website or custom built landing page optimised for conversion. Inbound marketing can save companies money because they depend less on interruptive ‘outbound marketing’ techniques – such as cold-calling, cold-emailing, direct mail, or TV and radio advertisements – to procure leads.
A successful Inbound Marketing campaign requires attention on multiple platforms simultaneously to engage your brand with the right people at the right time. The key is to provide more value for more people, more often. So when its time for your consumers to choose a product, service or company, they choose YOURS.