Influencer marketing is a form of marketing that focuses not on a wide target audience, but on specific individuals – or types of individual – who have an influence over your target market. And we use them to promote your business/brand.
Firstly we begin by understanding your ideal and target audience. Then we start to identify and contact key
influencers in your niche, which in most cases will be ‘micro-influencers’ who can subtly or directly promote you. This provides immediate effect, by directing qualified leads directly to your business in person, on your website or on your social media.
Social influencers continue to grow in popularity, and word-of-mouth remains one of the most trusted forms of marketing.